Lose less
Loss control: stock and cash gaps seen the same day
BrandHub helps businesses in Morocco lose less, including those whose owners live abroad: restaurants, cafés, wholesalers and car rental agencies will be able to see stock and cash discrepancies the same day, through dashboards and management software built in Casablanca. A loss spotted that evening is fixed tomorrow; found at month end, it is already paid for.
In a restaurant, a café, a wholesale business or a car rental agency, money rarely disappears in one go. It leaks in small amounts: a broken carton, a sale never rung up, a customer's tab written in a notebook, a dish sold below its cost. These gaps stay invisible as long as everything relies on paper, memory, a stock count at the end of the month and several people sharing one till. For an owner or investor based abroad, they are invisible twice over. Loss control means recording each transaction where it happens, seeing the gap the same day and making one named person responsible for that figure. BrandHub works on it in two ways: management software for each trade, now in pilot, designed to keep working offline for restaurants, cafés and wholesalers; and dashboards that bring together data already scattered across Excel, the till and other tools. The right choice depends on what you record today.
Where does a business in Morocco lose money without seeing it?
A business loses money without seeing it in four places: in stock (shrinkage), at the till, in credit given to customers and in products sold below their real cost. None of these gaps is dramatic on its own; it is their repetition, day after day, that ends up eating the margin.
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Stock
Breakage, expired goods, theft or unrecorded use: goods leave without going through a sale.
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Till
Cash discrepancies at closing time, and sales that are never rung up.
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Customer credit
Tabs kept in a notebook that nobody chases or matches against payments.
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Margins
A dish, an item or a car that costs more than it earns, without anyone knowing.
Which BrandHub services and software reduce losses?
To reduce losses, BrandHub offers management software for day-to-day operations in each trade, a CRM and dashboards service when the data already exists but is scattered, and custom apps for the cases nothing else fits. Each software card shows its current status.
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Lose less
CRM & dashboards
Track every enquiry through to the sale, and see sales, margins and stock every morning.
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Save time
App development
Custom web and mobile apps that replace paper, Excel and endless back-and-forth on WhatsApp.
- In pilot
BrandHub Restaurant
Restaurant management software
Till, orders, kitchen, stock and food cost in one system, even offline.
- In pilot
BrandHub Café
Café management software
Fast checkout, consumables stock, and cash discrepancies visible every evening.
- In pilot
BrandHub Grossiste
Software for wholesalers and wholesale stores (hri)
Wholesale, semi-wholesale and retail prices, customer credit, barcode scanning and stock, even offline.
- In pilot
BrandHub Location
Car rental software
Fleet, bookings, availability, vehicle inspections and profitability per car.
Which figures reveal a stock or cash leak in a restaurant, café, wholesale business or car rental agency?
One or two figures per trade are enough to spot a leak the same day, as long as someone looks at them every evening. The table lists which ones to follow in the trades BrandHub software covers, and what each one reveals when it drifts from normal.
| Trade | Figure to check | What it reveals |
|---|---|---|
| Restaurant | Food cost of the dishes sold; cash discrepancy at closing | Portion sizes, waste and sales not rung up |
| Café | Drinks sold compared with stock used | Drinks served without being paid for |
| Wholesaler | Open customer credit; stock per item | Overdue tabs, stock-outs and overstock |
| Car rental | Days rented and revenue per car | Cars standing idle or not paying their way |
How can an owner living abroad check the till and stock each evening?
An owner living abroad can check the till and stock every evening once sales, stock and cash are recorded where they happen and gathered on one page. A dashboard then shows the day's till, stock and credit figures in the evening, without waiting for a phone call or a month-end spreadsheet from the manager in Morocco.
For the BrandHub software, each software product runs in its own space (a subdomain of brandhub.ma) and each customer has their own account: the owner will sign in from a browser, in Morocco or abroad, and see the same figures as the team on site.
When the figures already live in Excel, a till system or an accounting tool, the CRM and dashboards service brings them together without replacing those tools.
Management software or a dashboard: which do you need?
You need management software when sales and stock are not recorded where they happen, and a dashboard when the data exists but sits in Excel and several other tools. If both are true, start with the software: it is what makes the dashboard worth having.
The CRM and dashboards service puts your existing figures on a single page. The BrandHub management software records day-to-day operations. If your problem is instead that customers cannot find you, see digital growth; if it is time, see automation.
Where does your business lose the most?
The free diagnostic has 14 questions; it gives three scores and estimates calculated from your own answers. Free and anonymous.
Take the free diagnosticFrequently asked questions
Will our staff be able to use the software?
BrandHub software is designed with simple screens for everyday tasks: taking payment, taking goods out of stock, recording a customer's credit. The design goal is that an employee understands each screen without a manual. The products are in pilot with a first group of businesses, and each page shows their status.
What happens when the internet goes down?
The restaurant, café and wholesale software are designed to keep recording sales and stock without a connection, then synchronise when it comes back. That is a design goal: these products are in pilot, and each page shows their status.
Can we keep using Excel?
Yes, as a data source or as an export. The aim is not to get rid of Excel, but to stop anyone typing the same figures twice. The CRM and dashboards service connects your existing files to a view that updates automatically.
How much does the management software cost?
Prices are not published yet: each product is priced in a written proposal, after a conversation about your needs. Terms: payment by bank transfer or in cash; BrandHub activates access to the software once payment is received. The steps from enquiry to activation are on the software page.
How does BrandHub report progress to a manager who is not in Morocco?
In writing, around the figures the project is meant to move: stock gaps, cash discrepancies, open customer credit. BrandHub replies in French and Arabic, and also in English, Spanish, German, Portuguese and Italian, so a manager abroad can ask questions and read the answers without a translator.
Let's talk about your business
Message BrandHub on WhatsApp, or start with the free diagnostic.