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Video and photo production in Casablanca
BrandHub produces video and photos from Casablanca for companies selling in Morocco: short ads for Instagram and Facebook, social media content, website visuals and product shots, scripted in Darija, Arabic or French for your customers. Each video has a measurable goal before filming, for an audience that is online: 35.5 million people use the internet in Morocco (DataReportal, Digital 2026).
Content that sells answers a question or removes a doubt: how much it costs, whether the quality is there, how it works, who is behind the company. So BrandHub starts from the goal and the channel before thinking about the camera: an ad has to stop someone scrolling, a video on a website has to explain, a product photo has to show exactly what the customer will receive. The script is then written in your customers' language, Darija, Arabic or French, in the words they use themselves. For a company new to Morocco, that choice matters more than the lens: a polished film in the wrong language is watched and forgotten. Filming takes place where the business actually works, in your premises, workshop or kitchen, because that is what customers want to see. Finally, every video that goes out is tracked by the WhatsApp enquiries it brings in, not only by how many views it collects.
Which videos bring customers to a business in Morocco?
The videos that bring customers answer a question a buyer is asking: what you sell, how it works, who makes it, what it costs or why they should trust you. Five formats cover those questions, from the short ad to a real customer's testimonial, and each one fits a different channel and moment in the decision.
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Short ad
A few seconds to stop the scroll, show the offer and lead to WhatsApp.
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Product or service demo
The product in hand or the service in action, so the customer knows exactly what they are buying.
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Behind the scenes
The workshop, the kitchen or the team at work: the care that justifies the price.
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Answers to common questions
One question per video, answered in a few sentences, reusable on the site and in messages.
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Customer testimonial
Real customers only, filmed with their written consent, describing their own experience.
Reels and stories
Which vertical videos should you post as reels and stories?
For reels and stories, publish three vertical formats: an ad of a few seconds that leads to WhatsApp, a demo of your product or service, and a look behind the scenes of your work. BrandHub films them where your business can be seen, with subtitles for people watching with the sound off.
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Short ad
The offer in the first frames, then the WhatsApp button
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Demo
The product or service as the customer will receive it
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Behind the scenes
Your team at work, in your customers' language
Examples coming soon: these screens will be replaced by BrandHub's first videos.
Which video format suits which channel?
Each channel has its own frame: vertical for reels, stories and short ads on Instagram, Facebook and TikTok, square or vertical for feed posts, and landscape for a website or YouTube. BrandHub plans the formats before filming, so one shoot can supply every channel instead of cropping a single video badly afterwards.
| Channel | Format | What it is for |
|---|---|---|
| Instagram and Facebook reels, stories, TikTok | Vertical | Short ads, demos and behind the scenes, watched on a phone |
| Instagram and Facebook feed posts | Square or vertical | Product shots and answers to common questions |
| Website pages | Landscape, with a still image first | Explaining the offer without slowing the page |
| YouTube | Landscape | Longer demos and presentations |
Can a shoot in Morocco be run for a client who is not there?
Yes. BrandHub also works remotely for companies based outside Morocco. The goal, the script and the list of people on camera are agreed before the shoot, and you approve the script in writing, so a marketing manager abroad decides what is said on screen without travelling. Filming follows the quote.
BrandHub replies in French and Arabic, and also in English, Spanish, German, Portuguese and Italian, so briefs and feedback can be written in any of these languages, while the video itself speaks the language of your customers in Morocco.
The location, any travel and the people to film are written into the quote. Anyone who appears on camera gives written consent before filming.
How much does video production cost in Morocco?
Video and photo production is priced on quote, after the free diagnostic, because the price follows what has to be filmed and delivered. Five factors move it: the number and length of the videos, the location, the people on camera, the editing and the formats to deliver. Each one is listed in the written quote.
Pricing Priced on quote, after the free diagnostic
| Factor | Effect on the price |
|---|---|
| Number and length of videos | More and longer videos mean more filming and editing time. |
| Location and travel | Filming at your premises, outdoors or in another city does not take the same organisation. |
| People on camera | You, your team or your customers: each person filmed needs preparation and written consent. |
| Editing, subtitles and music | The pace of the edit, subtitles in one or more languages, and music that can be used legally. |
| Formats to deliver | Vertical for stories and reels, landscape for the site or YouTube, square depending on the network. |
Video mostly serves Google and Meta ads and the pages of your site, as part of digital growth. The free diagnostic tells you which use to start with.
How does a shoot with BrandHub work?
A shoot with BrandHub follows five steps, and the goal comes first: what the video must achieve, for which audience and on which channel. The script, the filming and the edit follow from that choice, then the videos are measured once published, to know which one to remake and which one to stop.
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Goal and message
What the video must achieve, for whom, and the question it answers.
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Script
Written in Darija, Arabic or French, and approved by you before filming.
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Filming
At your premises, where your business can be seen, with the people agreed.
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Editing and subtitles
The pace, the subtitles, the music and every format to deliver.
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Publishing and measurement
The videos published, then the enquiries they bring in, tracked one by one.
Which language should a video for Moroccan customers be in?
Film in the language your customers use when they buy: Darija (Moroccan Arabic) for a broad audience, standard Arabic or French depending on the sector and the customers you want. Many brands combine a Darija voice with French or Arabic subtitles; when in doubt, testing two versions settles it with figures rather than opinions.
Subtitles also serve people watching without sound, on public transport or at work. Published with the video as a transcript, they make its content readable by search engines.
The figures decide: the version that brings in more WhatsApp enquiries stays online.
How do you add video to a website without slowing it down?
To keep a video from slowing a website, the player loads only when the visitor clicks: a light still image shows first. BrandHub adds a text transcript and VideoObject markup, so search engines understand what the video contains and can show it in their results, while the page stays fast on a phone.
That is how videos are built into the sites delivered through website design: the page stays quick to load on mobile, and the content of the video counts for search as well.
Request a quote for your production
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Message us on WhatsAppFrequently asked questions
Who writes the script?
BrandHub writes it from your goal and from the questions your customers actually ask. You read and approve it before filming, so nothing is said on screen that you have not signed off, whether you are in Casablanca or abroad.
Can you film at our premises?
Yes: filming takes place where your business can be seen, which is often the most convincing setting for your customers. The location and any travel are stated in the quote. To prepare the shoot, describe your premises from the contact page.
Do we get a version for each social network?
The formats to deliver, vertical, square or landscape, are listed in the quote according to where the videos will be published: stories and reels, feed posts, the website or YouTube. You receive what was planned, ready to post.
Do we have to appear in the video ourselves?
No, it is not required. A real face from the company often builds trust, but hands at work, the products and the premises can carry a video too. The choice is made at the script stage, depending on what you are comfortable with.
Do the people on camera sign a release?
Yes. Everyone who appears on camera, you, your team or your customers, gives written consent before filming, and testimonials only ever feature real customers. The people to film are agreed in the quote, so their consent is prepared in advance.
Does a video on Instagram actually sell?
It does when it answers a buying question and leads to WhatsApp with a reference that lets you track it. Views alone prove nothing: only the enquiries received show that a video sells. The Google and Meta ads page explains that tracking.
Let's talk about your business
Message BrandHub on WhatsApp, or start with the free diagnostic.