Win more
Branding and brand identity design in Casablanca
BrandHub designs brand identities from Casablanca for companies launching or growing in Morocco: positioning, logo, colours, Latin and Arabic typefaces, and guidelines that keep the brand consistent on signage, social media, ads and documents. The brand has to work on screen: 35.5 million people use the internet in Morocco (DataReportal, Digital 2026).
A brand identity is a set of decisions before it is a logo. At BrandHub, in Casablanca, every identity starts with three questions: who the business serves, what it promises and in what tone it speaks. The answers then become visual elements: a logo, colours, typefaces and the rules that hold them together. In Morocco, that system has to work in Latin and in Arabic script, on a phone screen and on a shop sign seen from across the street, on an Instagram post and on an invoice. A handsome logo that turns illegible at small sizes, or whose Arabic version looks like it belongs to another company, erodes trust instead of building it. For an international brand entering the market, the question is narrower: what the group guidelines already fix stays fixed, and what Moroccan customers need is added in the same spirit. A good identity is one customers recognise everywhere without effort, and one your team can apply without asking every time.
What does a brand identity include?
A brand identity starts with positioning, then the visual system that expresses it: a logo, colours, typefaces and usage rules gathered in brand guidelines. BrandHub always begins with positioning, because a logo drawn without knowing who it speaks to usually has to be redrawn a few months later, often just as the business starts to be noticed.
- Positioning and message: who you speak to, what you promise and how you say it.
- Logo in several versions and sizes, from the shop sign to the profile picture.
- Colours chosen with their contrast checked, so they stay legible on screen and in print.
- Latin and Arabic typefaces that sit well together.
- Usage rules gathered in short brand guidelines.
- Applications: social media, business documents and signage.
What does a brand identity look like, from the logo to the shop sign?
A BrandHub identity works as one system: a logo, in Latin and Arabic script when your customers read both, matching colours and typefaces, then the same elements on the business card, the shop sign, social posts and the profile picture. The illustration shows the principle on a fictional brand, not on a client project.
Your brand علامتك
Logo in Latin and Arabic script
Colours and contrast
- Business card
- Shop sign
- Instagram post
- Profile picture
Legible at every size
The same elements everywhere
-
Positioning comes first
Every shape and colour serves what the brand must say to its customers, decided and written down before the first sketch.
-
One logo, two scripts
On the shop sign and the profile picture alike, the Arabic and Latin versions read as one brand, because they are drawn together rather than one after the other.
-
Legible at every size
The logo is checked as a tiny profile icon and as a sign seen from the street, and its colours keep their contrast on screen and on paper.
-
Guidelines your team can apply
Business card, shop sign or social post: each item reuses the same visual elements, thanks to short guidelines and templates your team can fill in on its own.
How do you adapt an international brand for customers in Morocco?
Adapting an international brand for Morocco means keeping what the group already fixes, the name, the symbol, the colours, and adding what local customers need: an Arabic version of the wordmark that matches the original, rules for bilingual signage and templates for the channels people use here, starting with Instagram, Facebook and WhatsApp.
The work starts from your existing guidelines. BrandHub lists what they already cover and what is missing for the Moroccan market, then proposes the additions for your head office to approve, so the local version never drifts away from the global brand.
Typical gaps are an Arabic lettering of the name, a typeface pairing that works in both scripts, and formats for shopfronts, vehicles or packaging that the group guidelines never had to plan for.
Does a logo need an Arabic version in Morocco?
Yes, when your customers read both scripts. BrandHub then draws a Latin and an Arabic version together, so they visibly belong to the same brand, rather than adding an automatic transliteration afterwards. The guidelines then state which version to use, where, and for which audience, so nobody on your team has to guess.
The Arabic version is not a translation of the logo: Arabic letters have their own proportions, direction and joins. Both versions share a structure, colours and visual weight, which makes them recognisable side by side on a bilingual sign.
The usage rules set out each case: Arabic alone on material aimed at Arabic-speaking customers, both versions side by side on the shop sign, Latin alone where space is tight.
How much does branding cost in Morocco?
Branding is priced on quote, after the free diagnostic, because the price depends on what has to be decided and produced. Five factors move it: the positioning work, the number of logo versions, the scripts, the scope of the brand guidelines and the applications to deliver. The written quote lists each of them before any work starts.
Pricing Priced on quote, after the free diagnostic
| Factor | Effect on the price |
|---|---|
| Positioning | Positioning built from scratch takes interviews and analysis; a positioning that is already clear is quicker to work from. |
| Logo versions | Horizontal, stacked, icon, single-colour: each version is drawn and tested small and large. |
| Scripts | A Latin logo only, or a Latin and an Arabic version drawn together. |
| Scope of the guidelines | A few pages of essential rules, or a full guide for a team and its suppliers. |
| Applications | Social media, cards, invoices, signage, packaging: each item to deliver adds to the scope. |
Branding is part of digital growth, the “win more” lever. The free diagnostic tells you whether it is the priority, or whether your brand can win customers first with what it already has.
How does the branding process work, even from abroad?
Branding with BrandHub follows four steps, and each one ends with a decision you take: the positioning, the chosen direction, the final version, then the guidelines. Nothing moves forward without your approval, so a manager outside Morocco can follow the project and sign off each stage remotely.
-
Positioning
Target customers, promise, tone and competitors: the choices written down before any drawing.
-
Creative directions
Visual directions with their reasoning, shown on real items such as a sign or a post.
-
Refinement
The chosen direction adjusted: legibility at small sizes, contrast, the Arabic version.
-
Guidelines and files
The usage rules and the files, ready for the web and for print.
How do you keep a brand consistent after delivery?
A brand stays consistent when the team has short guidelines it actually uses and ready-to-fill templates: posts, stories, quotes, invoices. The templates reuse the same colours, typefaces and tone, so each new item looks like the brand without starting from a blank page or waiting for a designer.
The templates to deliver are listed in the quote. The same identity then carries over to the site through website design, to images through video and photo production, and to ads through Google and Meta ads: repeating the same visual elements everywhere is what makes a brand recognisable.
Request a quote for your brand identity
The form opens soon. In the meantime, message us on WhatsApp.
Message us on WhatsAppFrequently asked questions
Which files do we receive at the end?
The list of files and formats is written into the quote before work starts: vector files for print and signage, web formats for the site and social media, and the guidelines as a document. You know from day one what you will receive.
Can you work within our group's existing brand guidelines?
Yes. BrandHub starts from what your guidelines already fix and only proposes what is missing for Morocco, such as an Arabic wordmark or bilingual signage rules. Your head office approves each addition before it is used.
Can you refresh our logo without changing everything?
Yes. A refresh keeps what customers already recognise, a shape, a colour or the name, and fixes what gets in the way: legibility at small sizes, contrast, or a missing Arabic version. For a first opinion, send your current logo from the contact page.
How many logo concepts will we see?
The number of creative directions and rounds of changes is written into the quote. BrandHub prefers to present a few directions, each with its rationale drawn from the positioning, rather than a long series of logos you would have to pick from at random.
Will the identity work on social media?
Yes: the profile picture and the post and story formats are part of the applications when you need them. The logo is tested at icon size, where a detail that is too fine disappears, and the post templates follow the guidelines.
Can we run the project from outside Morocco?
Yes. BrandHub also works remotely for companies based outside Morocco, and each step of a branding project ends with a decision you take, which can be approved from anywhere. BrandHub replies in French and Arabic, and also in English, Spanish, German, Portuguese and Italian, within 24 business hours.
Let's talk about your business
Message BrandHub on WhatsApp, or start with the free diagnostic.